Epineuron

Description of Project

Epineuron is looking for medical students to help conduct preliminary market research that will inform the company’s go-to-market strategy. The two primary tasks that students will work on include:

1. Market Size Estimation: We need to understand how many relevant procedures are happening per year in Canada. Using hospital charts and records, as well as recent medical literature, students will pull and synthesize relevant data to provide a current and accurate market size estimation.
2. Understanding Surgical Workflow in Nerve Repair: We would like to understand the typical approaches physicians are currently taking to treat damaged nerves. Conduct a series of interviews with other surgeons to map out typical care pathways and clinical decision trees that are applied to different nerve procedures. You will compare differences in standard practice between academic and community hospitals.

Goals and Rationale for Project

1. Information on procedure volumes will provide Epineuron with valuable insights which will inform strategic business decisions.
2. Identifying where and how Epineuron’s device best fits within different standard operating procedures will inform the companies reimbursement strategy, specifically how the device should be described and coded for, and how it can be best and most easily used by physicians.

Key Metrics and Deliverables

Deliverables will include surveys, interview notes, deidentified chart review data, and summary reports. Students will participate in brief, frequent check-ins to track progress and to receive assistance if they have any questions or encounter any difficulties.

Ideal Competencies

Problem solving, English proficiency (verbal and written), quantitative and qualitative data collection and analysis, summarizing research findings, and reviewing literature.

Knowledge of orthopedic and plastic and reconstructive surgery, and a willingness to tap into one’s own personal network to perform interviews required.