Description of Project
Work with the company COO/CTO to identify potential customers/payors for Kelello Health.
Conduct interviews, do market research, and compile comparables from the North American market that could help Kelello narrow in on its highest potential customer base.
Help to define the correct marketing strategy for Kelello Health based on the identified customer whether that be health systems, private clinics, direct consumers, or other entities.
Goals and Rationale for Project
Kelello Health is an early-stage start-up. While the technology behind Kelello is strong and well developed to properly scale the company - the correct customer needs to be identified early to direct marketing and development efforts.
Key Metrics and Deliverables
The project deliverables would be a report/presentation on the identified correct customer for Kelello as well as the rationale behind the decision as well as summaries of any data collected during the project.
Ideal Competencies
Comfortable working virtually, experience conducting cold calls and interviews, summarizing findings, ability working with data analysis or statistics.